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How Elon Musk Destroyed Twitter

Kate Conger, Ryan Mac

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Paperback

Forthcoming
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English

Cornerstone Book Publishe
17 September 2024

Economics & Business; Business & management; Technology: general issues

"Rising star New York Times investigative tech reporters, Kate Conger and Ryan Mac, tell for the first time the full and shocking inside story of Elon Musk's unprecedented hostile takeover of Twitter and the forty-four-billion-dollar deal's seismic political and financial fallout

The billionaire entrepreneur and Tesla CEO Elon Musk has become inextricable from a social media platform that until 2023 was known as Twitter. Started in the early 2000s as a playful microblogging platform, Twitter quickly became a vital nexus of global politics, culture, and media-where the retweet function could instantly catapult anyone or any idea to hundreds of millions of the screens around the world, unleashing raw viral emotion like nothing else before it. Known as a \""digital town square,\"" it struggled to make money.

Musk joined the platform in 2010 and became one of the site's biggest users by 2022, touting over 80 million followers who regularly engage with his mix of provocative and absurd remarks. To Musk, Twitter-once known for its almost absolute commitment to free speech-had badly lost its way. He blamed it for the proliferation of what he called the \""woke mind virus\"" and claimed that democracy itself depended on the future of the site. In January of 2022, Musk began secretly accumulating Twitter stock. By April he was its largest shareholder, and soon after, he made an unsolicited offer to purchase the company. Twitter's board responded with a poison pill strategy to block the deal but reversed course, suing Musk to finally close the deal in October. The richest man on earth controlled one of the most powerful media platforms in the world-but at what price?

The story of the showdown between Musk and Twitter and his eventual takeover of the company is unlike anything in business or media that has come before. In vivid, cinematic detail reminiscent of the classic Barbarians at the Gate, investigative journalists Conger and Mac follow the inner workings of the company as Musk laid siege to it, first from the outside as one of its most vocal users and then finally from within as its contentious and mercurial leader. Musk has shared some of his side of the story, but Conger and Mac have uncovered the truth, using unparalleled sources from both within and around the company to provide a revelatory, three-dimensional look at what really happened when Musk showed up with a cadre of ruthless lawyers, VCs, and bankers."

By: Kate Conger, Ryan Mac
Imprint: Cornerstone Book Publishe
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 153mm, Spine: 40mm
Weight: 700g
ISBN: 9781529914702
ISBN 10: 1529914701
Pages: 480
Publication Date: 17 September 2024
Audience: General/trade , College/higher education , Professional and scholarly , ELT Advanced , Primary
Format: Paperback
Publisher's Status: Forthcoming

Kate Conger is a technology reporter for the New York Times. She writes about X, the social media platform formerly known as Twitter, and its owner, Elon Musk. In more than a decade of covering the tech industry, she has written about the underground world of hackers, the use of artificial intelligence in autonomous weapons and labor uprisings in the gig economy. She lives in the San Francisco Bay Area. Ryan Mac is a Los Angeles-based technology reporter for the New York Times. He has spent more than a decade reporting on wealth and power in Silicon Valley, first on staff at Forbes, and then at BuzzFeed News, where he was a senior reporter. He led the outlet's deep reporting on Facebook, which garnered a 2019 Mirror Award and a 2021 George R. Polk Award.