Designing for Re-Use

The Life of Consumer Packaging

Tom Fisher, Janet Shipton

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English

Earthscan Ltd
09 December 2009

Art & Architecture; The Arts: General & Reference; Industrial: Commercial Art & Design; Product design; Environmentally-friendly architecture & design; Consumerism; Printing, packaging & reprographic industry; The environment

Packaging is ephemeral - its purpose is to be 'wasted' once we've removed the product it contains. Whilst we are encouraged to 'reduce, re-use and recycle', Designing for Re-Use proposes that domestic re-use is the 'Cinderella' of this trinity, because it is under researched and little understood.

The re-use of packaging could have a significant effect on the quantity of material that enters the waste stream and the energy and consequently carbon that is expended in its production - every re-used item is another item not purchased. The authors demonstrate that we do re-use - but usually despite, rather than because of, the actions of government and designers. The book shows that by understanding the ways in which actions of this sort fit with everyday life, opportunities may be identified to enhance the potential for re-use through packaging design.

The authors itemize the factors that affect the re-use of packaging, and analyse the home as a system in which objects are processed. Some of these factors relate to the specifics of the design, including the type of materials used and the symbolism of the branding. Other factors are more obviously social - for instance the effects on re-use of different consumer orientations. The book provides practical guidance from a design perspective, in the context of real-life examples, to provide professionals with vital design recommendations and evaluate how a practice orientated approach to understanding consumers' behaviour is significant for moving towards sustainability through design.

By: Tom Fisher, Janet Shipton
Imprint: Earthscan Ltd
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm, Spine: 18mm
Weight: 317g
ISBN: 9781844074884
ISBN 10: 1844074889
Pages: 192
Publication Date: 09 December 2009
Audience: Professional and scholarly , Professional and scholarly , Professional & Vocational , Undergraduate , Further / Higher Education
Format: Paperback
Publisher's Status: Active

Introduction 1. History, Habits and Principles: Objects, People and Places 2. Material Factors 3. Ideas and Values 4. Spaces Habits and Routines 5. Reuse Practices and Design 6. Conclusion

Janet Shipton is Divisional Design and Innovation Director (Branded Packaging) at Chesapeake Corporation. Tom Fisher is Professor of Art and Design at Nottingham Trent University.

Reviews for Designing for Re-Use: The Life of Consumer Packaging

'An insightful and important study that highlights the limitations of recycling and a need to appreciate the complexity of human relationships with material artefacts in order to achieve progress towards sustainable consumption.' Dr Tim Cooper, author of Longer Lasting Solutions (Gower 2010)