Turner Duckworth is a design agency that creates unmistakable identities for the worlds leading brands. They have won countless top awards, including the inaugural Cannes Grand Prix for Design, the D&AD Collaboration Award, and induction into the Clio Hall of Fame. Gyles Lingwood is Professor of Business Creativity at the University of Lincoln, UK. Lingwoods creative client work has been awarded by D&AD, British Interactive Media Association, and the US Creativity Awards.
‘Full of great imagery…and plenty of anecdotes to keep you reading whether you're an agency veteran or new to the world of branding and design.’ – Creative Review ‘[A] mélange of graphics and images, reflections on beauty, inspirations, and apt quotations.’ – Interior Design Magazine ‘I love it. What is it? explores how design and creativity are key to building great brands and businesses. A must read for leaders everywhere.’ – Rishad Tobaccowala