Leading Content Design

A guiding light for content leaders. I love that it's filled with practical tools to solve real content problems, from breaking through organizational blockers to growing great teams. Page after page of wisdom, generously shared. -CANDI WILLIAMS Head of content design at Bumble and author of Iconic Women of Colour Leading Content Design presents ambitious but achievable ways to get unstuck from the trap of surface-level content work and start putting down strong content design roots in any organization. It's practical, flexible, and really feels like I've just taken a shortcut to being a better content leader. -JANE RUFFINO Content designer, researcher, and UX writing course director Rachel shares a truth we often lose sight of: that operations is all about people. Whether or not you have a budget for dedicated content ops, this deeply humane book will help you work towards an organizational model that supports an effective and empowered content practice. Your team-and the people who use your products-will thank you for it. -AMY THIBODEAU Design director at Gusto If you're trying to grow a content team or stand up a content design practice, this book is for you! Believe me when I say that I wish I had this book when I was starting out-Rachel's tips and advice had me nodding along in agreement. -ANDY WELFLE Co-author of Writing is Designing and senior experience content design manager at Adobe