The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience...

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Philippe Corrot Adrien Nussenbaum

The Online Marketplace Advantage

Sell More, Scale Faster, and Create a World-Class Digital Customer Experience

Philippe Corrot, Adrien Nussenbaum

$57.95

Hardback

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English

John Wiley & Sons Inc
10 April 2023

Microeconomics; E-commerce: business aspects; Sales & marketing

Revolutionize your business with the power of marketplaces

In today’s digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world’s most successful marketplaces reveals the strategies every enterprise needs to take the lead.

Through dozens of case studies, real-word examples, and proprietary marketplace research you’ll learn:

How to turn the marketplace model into your business’ competitive advantage The make-or-break decisions for launching an industry-leading enterprise marketplace fast The best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losers With The Online Marketplace Advantage, discover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth – permanently.

By: Philippe Corrot, Adrien Nussenbaum
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 231mm, Width: 155mm, Spine: 25mm
Weight: 408g
ISBN: 9781119864745
ISBN 10: 1119864747
Pages: 224
Publication Date: 10 April 2023
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Introduction: The Marketplace Imperative ix Chapter 1 Our Marketplace Discovery 1 Chapter 2 Defining the Marketplace Opportunity for Retail 19 Chapter 3 The Marketplace Revolution Comes to B2B 37 Chapter 4 Designing Your Marketplace Strategy for Maximum Impact 59 Chapter 5 Make-or-Break Marketplace Best Practices at Launch and Beyond 95 Chapter 6 Feeding the Flywheel -- Scaling Your Marketplace 117 Conclusion: The Marketplace Revolution Rolls On 167 Acknowledgments 177 Author Bios 181 Index 185

PHILIPPE CORROT is the co-founder and co-CEO of Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform. A self-taught business leader, he is a three-time founder who launched his first company at the age of 20. ADRIEN NUSSENBAUM is the co-founder and co-CEO of Mirakl. He has over 14 years of entrepreneurial experience, both as a company founder and as an advisor to retailers in the throes of company transformations.