The Practice of Graduate Research in Hospitality and Tourism

Kaye Sung Chon

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English

Routledge
13 May 2016

Educational strategies & policy; Hospitality industry; Food & beverage technology; Sports & outdoor recreation

Improve your hospitality and tourism research abilities with this impressive collection of research methods! The Practice of Graduate Research in Hospitality and Tourism assists you in gaining insight into different facets of research design, conceptual development, research methods, and conclusions drawn from research in hospitality and tourism. As a professional, researcher, or graduate student in the hospitality and tourism field, you will benefit from this collection of chapters that represent examples of research trials conducted by graduate students in hospitality and tourism and are selected on the basis of the originality of the students’concepts, research methods, and interest of the work to graduate students. This informative volume will provide you and your students with up-to-date and effective ideas for researching topics within the field of hospitality. The Practice of Graduate Research in Hospitality and Tourism is an excellent supplemental textbook for research methods classes in graduate hospitality and tourism programs. The wide variety of chapters will stimulate discussions on research in hospitality and tourism from conceptual, secondary data, and primary data approaches. Some of the research articles you will explore in The Practice of Graduate Research in Hospitality and Tourism are based on different statistical techniques, research designs, and trends of subjects. Topics include:

selecting service-oriented employees based on person-organization fit

measuring the effectiveness of advertising on the Internet

examining factors that affect food expenditures of U.S. tourists when they are away from home

explaining the competitive structure of Japanese travelers’overseas destination plans

determining the motivational needs of managers in the on-site foodservice segment

providing adequate education on HIV and AIDS in the workplace for hospitality managers

identifying influential variables of employee turnover in the food and beverage industryThe Practice of Graduate Research in Hospitality and Tourism serves as an important forum for initiating research and new ideas internationally. The carefully selected chapters of this essential text will provide you and your students with suggestions that will improve research competency as well as hospitality services to patrons.

By: Kaye Sung Chon
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 453g
ISBN: 9781138989702
ISBN 10: 1138989703
Pages: 202
Publication Date: 13 May 2016
Audience: College/higher education , General/trade , Primary , ELT Advanced
Format: Paperback
Publisher's Status: Active

K. S. Chon