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Leysen Johnston Advertising

How We Ran A Boutique Agency 1972 - 1990: How We Ran A Boutique Agency 1972 - 1990

Mark Leysen

$24.95   $22.76

Paperback

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English
IngramSpark
20 June 2023
Whether you are a student, professional or just an interested reader intrigued about typography, design, art, logos, and copywriting, you will find this fully-illustrated book an informative look into the inner workings of what makes advertising succeed. From combining the key elements of copy plus art to build an advertisement, through its presentation and into billing (and a lot in between), LEYSEN/JOHNSTON Advertising presents samples of award winning ads, and shares behind the scenes anecdotes of how certain concepts were developed.

By:  
Imprint:   IngramSpark
Country of Publication:   United States
Dimensions:   Height: 246mm,  Width: 189mm,  Spine: 5mm
Weight:   191g
ISBN:   9781088156612
ISBN 10:   1088156614
Pages:   72
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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