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Reflections of Amma

Devotees in a Global Embrace

Amanda J. Lucia

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English
University of California Press
14 March 2014
Globally known as Amma, meaning Mother, Mata Amritanandamayi has developed a massive transnational humanitarian organization based in hugs. She is familiar to millions as the hugging saint, a moniker that derives from her elaborate darshan programs wherein nearly every day ten thousand people are embraced by the guru one at a time, events that routinely last ten to twenty hours without any rest for her. Although she was born in 1953 as a low-caste girl in a South Indian fishing village, today millions revere her as guru and goddess, a living embodiment of the divine on earth.

Reflections of Amma focuses on communities of Amma's devotees in the United States, showing how they endeavor to mirror their guru's behaviors and transform themselves to emulate the ethos of the movement. This study argues that inheritors and adopters of Hindu traditions differently interpret Hindu goddesses, Amma, and her relation to feminism and women's empowerment because of their inherited religious, cultural, and political dispositions. In this insightful ethnographic analysis, Amanda J. Lucia discovers how the politics of American multiculturalism reifies these cultural differences in de facto congregations, despite the fact that Amma's embrace attempts to erase communal boundaries in favor of global unity.
By:  
Imprint:   University of California Press
Country of Publication:   United States
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 23mm
Weight:   454g
ISBN:   9780520281141
ISBN 10:   0520281144
Pages:   320
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active
List of Illustrations Acknowledgments Note on Language INTRODUCTION Situating Amma as Female Guru in the Context of American Multiculturalism ONE A Darshan Embrace: Experiencing Authenticity and Feeling Recognition TWO Devi Bhava: Revelation and Performance of the Guru as Goddess THREE The Avatar-Guru and Ordinary Women: the Boundaries of Mimetic Behavioral Models FOUR Culturally-Situated Testimonies: Differing Interpretations of the Role of the Goddess FIVE Congregational Dynamics: Growing Pains En Route from the Particular to the Universal CONCLUSION Multiculturalism, Universalism, and Communal Identity: the Guru in the American Diaspora APPENDIX I: Current Literature Engaging the Field of Contemporary Gurus NOTES BIBLIOGRAPHY INDEX

Amanda J. Lucia is Associate Professor of Religion at UC Riverside.

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